Press Release Details

UNFI Launches Innovative E-commerce Solution to Expand Distribution Options for Emerging Suppliers

April 7, 2021

Community Marketplace allows suppliers of any size to sell products on UNFI’s Easy Options website and ship directly to UNFI customers

PROVIDENCE, R.I.--(BUSINESS WIRE)-- United Natural Foods, Inc. (NYSE: UNFI), today announced the launch of Community Marketplace by UNFI, a business-to-business digital e-commerce solution for emerging brands looking to expand distribution with UNFI customers. Community Marketplace modernizes the way brands interact with grocery wholesalers by allowing thousands of emerging products not currently available at UNFI distribution centers to be ordered on UNFI’s Easy Options website and shipped directly to retail customers across the United States.

Through this virtual marketplace, suppliers gain immediate access to UNFI’s digital infrastructure to promote and sell their products to UNFI’s broad customer base. Approved suppliers keep complete control of their inventory, order management, pricing, and shipping charges while attaining trial for possible traditional distribution expansion in the UNFI network. In turn, UNFI customers gain access to an even broader assortment of unique and local items with flexible order sizes and the convenience of ordering from multiple sources online in one place. Businesses looking to become an approved Community Marketplace supplier can apply at

“Access to the largest assortment of available items is an area of increasing importance to our customers, and Community Marketplace delivers on this need while giving brands an easy-to-use platform to gain the speed, scale, and agility to win in today’s marketplace,” said Tom Kraus, vice president of e-commerce at UNFI. “By fully integrating Community Marketplace with our Easy Options website, we now have an industry leading tool for our customers to better connect with suppliers to provide their local communities with the widest variety of on-trend and emerging natural and conventional products.”

UNFI Easy Options is available to a variety of businesses, including independent grocery retailers, convenience stores, natural food and supplement stores, and restaurants. Through the website, customers of all sizes have access to over 20,000 grocery and wellness items that are fulfilled from UNFI’s distribution network without minimum order sizes, order frequency requirements, or membership fees. Currently, hundreds of Community Marketplace SKUs are available through the Easy Options site, but with strong interest from the supplier community, customers should check back often as the variety of products will continue to grow as more vendors participate in this innovative distribution outlet.

About United Natural Foods

UNFI is North America's premier food wholesaler delivering the widest variety of products to customer locations throughout North America including natural product superstores, independent retailers, conventional supermarket chains, ecommerce retailers and food service customers. By providing this deeper 'full-store' selection and compelling brands for every aisle, UNFI is uniquely positioned to deliver great food, more choices and fresh thinking to customers everywhere. Today, UNFI is the largest publicly traded grocery distributor in the United States. To learn more about how UNFI is Moving Food Forward, visit

Investor Contact
Steve Bloomquist

Media Contact
Jeff Swanson

Source: United Natural Foods, Inc.